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Top U.S. Ad Spenders

Sep 24, 2008  •  Post A Comment

Most of the nation’s largest ad spenders cut their outlays in the first half of 2008 compared with 2007, new figures from Nielsen Monitor-Plus show. The top advertiser, Procter & Gamble, cut spending by more than 4%. That was just a drop in the bucket compared to a 30% slash by Ford. General Motors bucked the trend by increasing its spending, as did PepsiCo. A list of the top 10 spenders is below.

Rank Company First Half 2008 ($ mil) First Half 2007 ($ mil) % Change
1 Procter & Gamble $1,587.2 $1,659.0 -4.33%
2 General Motors $950.3 $906.2 4.87%
3 AT&T $862.1 $914.7 -5.75%
4 Verizon Communications $730.7 $704.9 3.65%
5 Johnson & Johnson $686.2 $727.1 -5.62%
6 PepsiCo $605.3 $554.7 9.12%
7 Time Warner Inc. $592.0 $649.3 -8.83%
8 Toyota Motor $581.1 $627.4 7.38%
9 Ford Motor $554.0 $797.9 -30.56%
10 Kraft Foods $541.3 $603.9 -10.36%
Total: Top 10 companies $7,690.3 $8,145.2 -5.58%
 
Source: Nielsen Monitor-Plus (January-June 2007 and January-June
2008)
Note: Data excludes Internet and B-to-B ad spending.

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