‘Actors Studio’ Brings on Infiniti as Exclusive Sponsor

Oct 30, 2008  •  Post A Comment

Automaker Infiniti will be the exclusive sponsor of the 15th season of Bravo’s “Inside the Actors Studio,” hosted by James Lipton, the network said Thursday.
The series premieres Monday with Goldie Hawn as its first guest.
For the new season, “Inside the Actors Studio” is being redesigned on-air and online. The show will feature a new segment called “The Infiniti Film Vault,” featuring clips from the guest’s body of work. An “Infiniti Fan Question” also will be part of each week’s interview. Questions will be chosen from submissions on the “Inside the Actors Studio” microsite.
As part of the sponsorship, Infiniti will back a sweepstakes, with top prize being a trip to New York to meet Mr. Lipton and watch a show being taped.
“We are thrilled that Infiniti has come on board to sponsor the 15th season of one of the network’s most beloved series and look forward to this mutually beneficial relationship,” stated Susan Malfa, senior VP for Bravo and Oxygen Ad Sales.
“Infiniti is always searching for opportunities to build extensive and meaningful partnerships which allow us to engage consumers through their individual passions and creativity,” said Ben Poore, VP of marketing for Infiniti. “This multiplatform, integrated program provides us an avenue to reach an affluent, engaged and influential target in line with Infiniti buyers. We are proud to be involved with such a highly successful and acclaimed show as ‘Inside the Actors Studio.’”
Media agency OMD negotiated the deal for Infiniti.


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