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BIA Financial Network Acquires Kelsey Group

Oct 3, 2008  •  Post A Comment

Financial and strategy advisory firm BIA Financial Network has acquired research and data provider the Kelsey Group.
The Kelsey Group will operate under the newly formed subsidiary BIA Advisory Services, alongside BIA Consulting and BIA Research. Kelsey Group CEO Neal Polachek will oversee the conference planning and execution, in addition to continuing his role in client relations and business. BIA Advisory Services also will retain Kelsey Group’s current offices and personnel.
BIAfn’s acquisition of Kelsey Group, which provides research, data and analysis on print, electronic Yellow Pages, local search, small-business marketing and local media, will allow BIA to better serve its client base of media and communications companies.
The two companies’ combined resources will provide a comprehensive view of local advertising trends, the transition to new-media platforms and the impact on traditional media, new media, entertainment, technology and telecom.
“The addition of the Kelsey Group to the BIAfn family enables us to meet a wider set of customer needs during a real time of transition in the media industry,” Tom Buono, president and CEO of BIA Financial Network, said in a statement. “The Kelsey Group’s ability to identify and forecast changes in local markets and businesses through its own research and consulting complements BIAfn’s services to a different segment of the media industry.”
 

2 Comments

  1. Wonderful to read!

  2. Great post!

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