Current Enlists Digg, Twitter for Election Night

Oct 30, 2008  •  Post A Comment

Cable network Current has partnered with Digg and Twitter to power its Election Night coverage, the programmer announced today.
Starting at 7 p.m. EDT on Nov. 4, Current will cover the election results on-air and online with live streaming headlines from Digg.com, a social news site that lets users vote on the most popular stories. The Digg headlines will live alongside so-called “tweets” from Twitter users. The goal is to capture the mood of the electorate by providing commentary from citizens across the country, rather than pundits.
“By partnering with Digg and Twitter, Current is enabling our young adult viewers to directly influence what they see online and on TV, especially on Election Night on Current TV,” Current CEO Joel Hyatt said in a statement.
The network’s coverage will include state-by-state projections, an electoral college scoreboard, a popular-vote scoreboard and a streaming feed from Digg’s election news, as well as relevant headlines, blog posts and stories that the Digg community is tracking in real time and live tweets from across the country.


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