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ESPN Preps ‘Your NBA Destination’ Multimedia Campaign

Oct 30, 2008  •  Post A Comment

ESPN is launching a multimedia NBA marketing campaign with the tag “Your NBA Destination.”
The campaign will feature ESPN anchors Mike Breen, Mark Jackson, Stuart Scott and Michael Wilbon, as well as NBA players Chris Bosh, Carlos Boozer, Baron Davis, Dwight Howard, Andre Iguodala, Jason Kidd, David Lee, Kevin Love, Tracy McGrady, Shaquille O’Neal, Paul Pierce and Dwyane Wade and Dallas Mavericks owner Mark Cuban, in seven TV spots throughout the season.
Basketball-themed activity pages inspired by kids’ activity books will be featured in print.
Fans will be able to interact with the campaign online at www.espn.com/yourNBAdestination, which will follow the “NBA on ESPN RV Tour” to 17 NBA cities nationwide during the NBA season. The site will house viral videos highlighting tour moments inside the RV, as well as the “NBA Earth” interactive map of the RV in real time and basketball destinations.
The RV tour will stop in Los Angeles, Portland, Cleveland, Phoenix, Denver, Oakland, New Orleans, Dallas, Washington, Oklahoma City, San Antonio, Philadelphia, Atlanta, Houston, Salt Lake City, Detroit and Boston, allowing fans to explore the cabin, play NBA 2K9 on Xbox, shoot hoops and take pictures with ESPN anchors.
The campaign was created by ESPN, Wieden + Kennedy New York and production company O Positive.

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