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Fox News Channel Lands at No. 2 in Cable Ratings for October

Oct 28, 2008  •  Post A Comment

Fox News Channel celebrated its 12th anniversary with a big ratings win that made it the second most-watched basic cable network in prime-time for the month. Interest in the presidential election and the economic drama were the chief factors driving viewership.
October also has been a big month for MSNBC, whose prime-time lineup, for the first time in its 12-year history, beat CNN in the 25- to 54-year-old demo most sought by advertisers buying time in news programming.
Fox averaged 3.36 million total viewers in prime time for the month, second only to TBS (3.63 million total viewers), and claimed four of the top five cable news programs for the month, which ended Sunday, Oct. 26, according to Nielsen Media Research rules. No. 1 on that list of programs for the 95th consecutive month was “The O’Reilly Factor,” which averaged 4 million total viewers.
CNN averaged 2.14 million viewers in prime time.
MSNBC averaged 1.58 total million viewers in prime time for the month. However, in the 25-54 news demo, “The Rachel Maddow Show” beat CNN at 9 p.m. for the first time, with the 7-week-old “Maddow” averaging 700,000 viewers in the demo, which CNN’s “Larry King Live” averaged 673,000 viewers in the demo on regularly scheduled nights.
Other good news for MSNBC: “Countdown With Keith Olbermann” scored its best month ever (784,000 in the demo, up 170% year-to-year); and “Hardball With Chris Matthews” knocked off CNN’s “Lou Dobbs Tonight” at 7 p.m., with a demo average of 458,000 viewers to 428,000, respectively.
For total day, Fox News Channel averaged 1.49 million total viewers. CNN averaged 1.01 million. MSNBC averaged 675,000 total viewers.

4 Comments

  1. Dick,
    Your getting real accurate information over there on MSNBC keep watching. Oh I’m getting a feeling going up my leg!

  2. The network news stations sorely underestimated their viewers when they tried to dismember Sarah Palin with their blatant attempts to sabotage her and call it an interview. I remember Charlie Gibson’s softball interview of Barack Obama — “so Barack, how did your folks meet?” vs. hard core stares and trick questions for Ms. Palin. I won’t watch ABC, CBX or NBC anymore. I signed up for cable right after the Palin interview with Katie Couric and am a committed FOX viewer — from here on out. Looks like I may not be the only one boycotting the network news programs for their biased coverage the election. Can’t wait until Katie and Charlie are fired for low ratings. It’ll be even sweeter if they lose their jobs AND their guy doesn’t make it into the White House. I’m keeping my fingers crossed.

  3. The network news stations sorely underestimated their viewers when they tried to dismember Sarah Palin with their blatant attempts to sabotage her and call it an interview. I remember Charlie Gibson’s softball interview of Barack Obama — “so Barack, how did your folks meet?” vs. hard core stares and trick questions for Ms. Palin. I won’t watch ABC, CBX or NBC anymore. I signed up for cable right after the Palin interview with Katie Couric and am a committed FOX viewer — from here on out. Looks like I may not be the only one boycotting the network news programs for their biased coverage the election. Can’t wait until Katie and Charlie are fired for low ratings. It’ll be even sweeter if they lose their jobs AND their guy doesn’t make it into the White House. I’m keeping my fingers crossed.

  4. I think that they would all benefit if they went “All bimbo, all the time.”
    Bimbo does not mean dumb in this case, it just means that the women newsreaders that they have on, as well as the women guest “commentators”, are interchangeable. The Naked News people had the right idea. The first network that hires the Bang Brothers to produce the “shows” wins.

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