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Global Advertising Expenditure by Medium

Oct 15, 2008  •  Post A Comment

With the credit crunch creating economic turmoil, media buyer ZenithOptimedia recently slashed its global ad spending forecast to show 4% growth in 2009, down from its original prediction of a 6% increase. ZenithOptimedia figures that the crisis favors the Internet as an advertising medium because it offers marketers better levels of measurability. Here is ZenithOptimedia’s forecast on a media-by-media basis.

(Millions of U.S. dollars)



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Media 2006 2007 2008 2009 2010
Newspapers 127,473 130,032 128,277 127,217 128,444
Magazines 56,040 57,920 58,433 59,407 61,279
Television 168,355 179,268 187,496 193,854 203,770
Radio 36,990 38,391 39,496 40,033 41,324
Cinema 2,031 2,265 2,458 2,664 2,910
Outdoor 28,048 31,050 33,132 35,117 37,852
Internet 30,404 41,038 51,054 61,729 75,803
Total 449,341 479,964 500,319 520,021 551,283
           
Source: ZenithOptimedia


4 Comments

  1. Good post, thanks

  2. Excellent job.

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  4. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

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