HGTV, TLC Win in Cable Engagement

Oct 9, 2008  •  Post A Comment

The most engaging shows on cable television last season were HGTV’s “Living With Ed,” and TLC’s “Property Ladder,” according to data from Nielsen IAG.
Shows from NBC Universal’s Cable Entertainment Networks captured 16 of the top 30 spots on the list, which looked at premiere episodes of series that aired between Sept. 24 2007 and Sept. 14, 2008 and studied viewers in the 18- to 49-year-old demographic.
NBC shows in the top 10 included No. 3 “Real Housewives of Orange County” and No. 4 “Date My Ex: Jo & Slade” from Bravo. USA’s “In Plain Sight” tied for No. 4; and Bravo’s “Flipping Out” and “Million Dollar Listing” which were involved in a tie for tenth.
Also in the top 10 were Lifetime’s “Army Wives,” FX’s “Damages,” Lifetime’s “Side Order of Life,” TNT’s “The Closer” TBS’s “My Boys,” FX’s “Nip/Tuck,” and TNT’s “Saving Grace.”
Engagement is designed to measure how closely viewers are paying attention to the shows they’re tuned to. That’s important because the more viewers are paying attention to programming, the more likely they are to remember the advertising messages that run during the shows and pay the bills.
“We’re excited about the results of the IAG research and believe it’s important to stand out in the marketplace,” Jeff Gaspin, president and COO for NBC Universal’s Universal Televison Group, said in a statement. “This gives us another indicator which emphasizes the quality of our programming.”
(Editor: Baumann)

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