Logo

Legendary Push for ‘Seeker’

Oct 26, 2008  •  Post A Comment

Promoting something like Disney-ABC’s “Legend of the Seeker” is a hefty challenge.
A fantasy series based on the popular books by Terry Goodkind, the show shares themes, shooting locations and its executive producing team with “Xena: Warrior Princess” and “Hercules: The Legendary Journeys.”
However, “Seeker” is trying to get in line less with “Xena’s” campiness, and more with recent sweeping epics such as the “Harry Potter” and “The Chronicles of Narnia” feature films.
Shot in New Zealand and premiering this weekend in 95% of the country, including all of the top 50 markets, “Seeker” follows Richard Cypher, who after discovering his own magical powers teams with the mysterious Kahlan and wizard Zedd to take down an evil tyrant.
In researching for promotion, Disney-ABC was “extremely pleased to see that ‘Legend of the Seeker’ had extraordinary strength among general television viewers. We found that ‘Hercules’ and ‘Xena’ were still very favorably remembered,” Sal Sardo, executive vice president of marketing at Disney-ABC Domestic Television, said.
Tapping into “Xena’s” success, “Seeker’s” promotional push includes a sneak preview of the first eight minutes of the show packed in a half-hour special hosted by “Xena’s” Lucy Lawless.
The advertising blitz for “Seeker” also includes billboards, trailers in 9,000 movie theaters, ads running in Targets and Wal-Marts, as well as Spanish-language promos. And a wrinkle that “Xena” never really dealt with: online promotion distribution.
The eight minutes in the Lawless special also are being distributed on the Web to fan sites and station affiliate sites alike.
Starting today, the first half-hour of the show’s two-hour premiere is being made available for free download on iTunes. Disney-ABC also is trying to mobilize fans to disseminate information about the show online to peers who might be interested.
Disney-ABC is still in talks about distribution and streaming of full episodes online.
Despite being executive produced by the same team behind “Xena”—Robert Tapert and Sam Raimi—“Seeker” is subtly distancing itself from “Xena” by focusing more on special effects and production values and less on the campy aspects that became associated with “Warrior Princess.”
“Our research also helped us identify the key marketing drivers for the show. Action/adventure, strong characters, universal stories of good vs. evil, special effects and spectacular settings were all very important factors,” Mr. Sardo said. “We wanted all elements [of ‘Legend’s’ promotional campaign] to have the feel of a major motion picture.
“After seeing spots and trailers, our audiences are often surprised to learn this is a new television series, not a new movie,” he added.

34 Comments

  1. PLEASE put these episodes online!
    Due to the current economy and budget constraints, my kids and I have no tv to watch – I shut the cable off to lower our bills.
    My son got hooked on reading via Harry Potter. He wasn’t interested in anything else when he finished (what was then) the last book, but I picked up another fantasy series for him at the library and he got immersed in spite of himself. When that had been devoured, I pulled Book 1 of The Sword of Truth off mine own shelf and handed it to him. He was 13 years old.
    He despises admitting it aloud, but he’s hooked on sci-fi/fantasy, and has read all the Sword of Truth series he can find. Some of the books in the series aren’t as easy to lay hands on as we’d like. Although he isn’t currently reading any of the series right now, he’ll walk up to me at random moments and begin a conversation with me about something from the series. I can’t tell you how happy that makes me.
    He’s a 14 year old boy, and the things we can enjoy together and really bond over are growing fewer and fewer every day, to the point there’s nearly nothing left. This show is one of the things we could truly enjoy together, really look forward to each week! It’s killing me not to have cable right now, but there’s nothing I can do about it. I am desperate for *someone* to put it online.
    I’d be willing to P2P for it! IN A HEARTBEAT!! Please??

  2. this should be a series for tv its interesting and should be interesting series to watch

  3. I would like to add to both previous comments…and agree that this is a really great new series, and I would love to see it more widely available. I am a long time fan of the Sword of Truth books by Terry Goodkind, too, and also feel that ANYTHING that gets our children and young adults to actually READ once more is wonderful. I hope the series is a great success, and have really liked it so far….

  4. Just found this site in Yahoo this week. Been following it for a few days now. Interesting blog. Bookmarked! 🙂 I will be back!

  5. Found your site today through Google. Great blog you’ve got, bookmarked.

  6. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  7. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  8. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  9. Wonderful submit which has got me considering about the potential of this concept. Truly definitely remarkable.

  10. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  11. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  12. High quality info here! Keep up the great work. I love the feelings being expressed.

  13. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  14. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

  15. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  16. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  17. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  18. Nice piece of data that you’ve got in this website article. Hope I can get some a lot more of this stuff on your web site. I’ll occur back.

  19. I like your blog.

  20. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  21. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  22. Insightful article! I am going to require some time to examine the info.

  23. Great stuff, though there are a few points I would query.

  24. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  25. Not too long ago I invested in this super fast gaming computer, with over 10 GB of RAM and it is so AWESOME! I can play Sim 3, the new Need For Speed, and Cubefield and with no lagg what-so-ever. I purchased mine from AlienWare, all for like $1000 bucks all in… pretty good deal in my opinion.

  26. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  27. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  28. Nice blog subject. thanks for letting me add something!

  29. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  30. Nicely said, agree with pretty much everything there. Thanks 😀

  31. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  32. Can I just say what a elimination toward discover a big name who actually is familiar with what theyre discussion regarding on the the web. You definitely identify how toward transport an matter to glow plus create it significant. More people call for to read this and appreciate this side of the narrative. I cant believe youre not extra popular because you certainly contain the gift.

  33. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  34. Loosely unsafe and jonesing for socks

Your Comment

Email (will not be published)