Global ad spend across all mediums will shrink to a 4.3% annual growth rate for 2008 and 2009 due to the economic downturn, ZenithOptimedia said in a new forecast released today.
That’s a growth rate decline of more than one-third from Zenith’s June estimate of 6.7% growth in ad dollars across all mediums.
However, Internet advertising will remain steady at a 23% growth rate for the next two years, the one bright spot in the midst of the economic downturn, the firm said.
(Edited at 4:06 p.m. EST to fix second paragraph.)
Net Holds Ground as Ad Growth Slows
Oct 7, 2008 • Post A Comment
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