Syndie Show Ratings Flattened by Economic Woes

Oct 15, 2008  •  Post A Comment

Focus on the economy and national events crimped syndication ratings during the week of Sept. 29, with only a handful of programs posting week-to-week growth.
Only one talk show, Twentieth Television’s “The Morning Show With Mike and Juliet” grew in the ratings from the previous week, increasing 13% to a 0.9 household rating, according to Nielsen Media Research.
“Morning” received a boost from an appearance by Olivia Newton-John, who discussed her fight with breast cancer.
With the exception of CBS Television Distribution’s “Oprah,” NBC Universal Television Distribution’s “The Jerry Springer Show” and “Martha Stewart” and Warner Bros.’ “The Bonnie Hunt Show,” which were flat week-to-week, all other talk shows were down.
For the first-year shows, NBC Universal’s “Deal or No Deal” continued to lead the pack for another week, showing a 1.6 household rating, dipping 6% week-to-week.
CBS Television Distribution’s “The Doctors” grew 8% to post a 1.3, while Sony Pictures Television’s “Judge Karen” (1.0) and Program Partners’ “Family Court With Judge Penny” (0.6) were flat from last week.
Debmar-Mercury’s “Trivial Pursuit: America Plays,” in its second week, posted a 0.5 rating. Nielsen reprocessed the show’s first week of ratings, making them unavailable.
Debmar’s “House of Payne,” new to syndication as an off-cable weekly strip, rated a 1.5 for its second week, declining 25%.
Runs on cable factor into “Payne’s” numbers, and preemptions due to the American League Divisional Championship on TBS bit into “Payne’s” viewership.
As for court shows, no positive gains were made in the genre. CBS Television Distribution’s “Judge Judy” led the group with a 4.1 rating, down 5%, followed by “Judge Joe Brown” with a 2.3, flat from last week.
Warner Bros. “People’s Court” declined 9% to a 2.0, while “Judge Mathis” took in a 1.7, moving down 6% week-to-week.
There was little movement among entertainment magazine shows, with every show flat from last week except CBS’ “Inside Edition,” which declined 4% to a 2.7, and NBCU’s “Access Hollywood,” which increased 5% to a 2.0.

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