Chart: Broadcast Program/Commercial Viewership Increase

Nov 19, 2008  •  Post A Comment

The folks at TiVo have seen an increase in broadcast viewing, at least among TV lovers who own TiVo digital video recorders. Live viewing is up a bit, but time-shifted viewing is up even more. TiVo’s StopWatch ratings service provides data for both program ratings and commercial ratings for various lengths of time-shifting, as shown in the chart below.

September 2008 vs. September 2007

Untitled Document


Program Rating

Fall ’08/Fall ’07

% Change

Commercial Rating

Fall ’08/Fall ’07

% Change

Total 13% 9%
Live Viewing (5-second interval) 5% 5%
Time-shifted viewing 24% 23%
Near-live viewing (within 1 hour) 20% 19%
1- to 6-hour delay 32% 34%
6- to 24-hour delay 20% 20%
24- to 48-hour delay 29% 30%
48- to 72-hour delay 29% 27%
72-hour to 7-day delay 26% 26%
7- to 14-day delay 27% 26%
Source: TiVo StopWatch ratings service

One Comment

  1. Reporting percentages alone is likely to be misleading given that the base total time spent viewing live programming is much larger than the time spent watching time-shifted programs. Percentages alone do not tell us whether the 5% increase in minutes of live viewing represents a larger number in total minutes than the 23% increase in minutes of time-shifted viewing. Showing the actual number of minutes would make for a more meaningful representation of the data.

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