‘CNN Heroes’ Attracts Major Sponsors

Nov 21, 2008  •  Post A Comment

CNN Ad Sales has re-signed sponsors Johnson & Johnson and Zurich for its multiplatform initiative CNN Heroes.
Procter & Gamble and Subaru also have come on board as sponsors for CNN Heroes, which highlights ordinary citizens who have done extraordinary deeds.
The four sponsors will be featured during the second annual CNN awards presentation and on-air program hosted by Anderson Cooper, “CNN Heroes: An All-Star Tribute,” airing Nov. 27.
The sponsorship includes customized integrated billboards, tagged tune-ins on all CNN Networks and co-branded banners on CNN.com. The sponsors will spotlight their own cause-marketing campaigns, including P&G’s Children’s Safe Water program and J&J’s Campaign for Nursing’s Future.
“CNN Heroes is the type of programming that advertisers have come to expect from CNN and feel good about attaching their brands to,” Greg D’Alba, executive VP/chief operating officer of CNN Ad Sales, said in a statement. “We’re attracting advertisers for opportunities like Heroes, and other initiatives like Impact Your World, because our integrated sponsorship opportunities surrounding these programs provide clients the perfect forum to garner not only awareness for their brands, but to emphasize some of their lesser-known pro-social efforts.”


  1. I want to nominate Faith Coleman Morrow for the
    Angel of the year2009.After having cancerous
    kidney removed,huge medical bills she worked
    diligently to open a free clinic to anyone with
    out insurance and within 200 % of poverty guidelines.
    She and her loyal volunteers have seen about four thousand patients in the nearly 4 years the clinic has been open on two Saturday morning a
    Last Sat.a deaf couple camme in with infant with large birthmark and needed her 2 month
    checkup.Faith also knows sign language and the
    apprehensive parents became relived parents when they left after seeing a surgeon and peditrician
    within the hour.Their smiles wrapped around their
    heads and brought tears to all there as they reminded
    all of us what the season is all about.
    We have an old building donated to the clinic
    and need all the publicity we can get to get it gutted and ready to help more as the employment rate here is over 10% .
    Merry Christmas and a Happy Healthy New Year.
    You Rock Cooper!

  2. Subject: Celebrities Unite with Firefighter Cancer Hero
    I was compelled to share this human interest story with you about a firefighter who is going beyond the call in the battle against cancer. My son found the firefighters website at http://www.code3foracure.com and brought it to my attention. Last summer he and other firefighter drove a fire engine across America in an effort to find a cure for all cancer. He is fighting his 3rd cancer battle and at the same time he continues his quest. He decided to create the non-profit organization after his own personal battles with cancer and witnessing many of his fellow firefighters who died from cancer. He will soon be departing again in a fire engine, this time to Canada to unite with the Canadian firefighters in a joint effort to find a cure. On his website he has several high profile celebrities like Celine Dion who are giving him support for his mission of honor and hope. His incredible story will bring out the spirit of hero in us all and prove miracles are real. I hope you will do a follow up story on this real life hero. America needs more inspirational stories like this to give us hope.
    Mike Miranda

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