ESPN Confirms $500 Million Deal for BCS Games

Nov 18, 2008  •  Post A Comment

ESPN Tuesday formally announced an agreement to air all of the college football Bowl Championship Series games on cable television beginning in 2011.
Fox on Monday said it wouldn’t match ESPN’s offer, said to be $500 million over four years. Fox bid $400 million, up from the $330 million it’s paying under its current four-year deal.
Ratings of sports properties generally go down when they move from broadcast to cable, but ESPN President George Bodenheimer declared, “The BCS will thrive on ESPN.”
The agreement with the BSC also gives ESPN exclusive radio, digital media, international and marketing rights for the games.
“Our slogan is ‘College Football Lives Here,’ and the BCS will now top college football’s best regular-season and studio coverage, the sport’s top award shows, Bowl Week and other national championships all carried on our family of networks,” Mr. Bodenheimer said. “This is a proud day for ESPN and an exceptional day for this great sport and its passionate fans.”
ESPN’s announcement didn’t cover the Rose Bowl, now broadcast under a long-term deal by ABC, whose sports programming is produced under the ESPN brand. Both ESPN and ABC are controlled by the Walt Disney Co.


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