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Meredith’s ‘Better’ Adds Three Markets

Nov 3, 2008  •  Post A Comment

San Francisco, Cleveland and Denver are getting “Better,” as the Meredith Corp. announced clearances in those markets for its daily lifestyle television show.
Airing on Gannett’s KTVD-TV in Denver starting Dec. 1, Winston’s WBNX-TV in Cleveland on Dec. 29 and CBS’ KBCW-TV in San Francisco in the spring, Meredith said the clearances will boost “Better” into 30% of U.S. households.
Launched in 2007, “Better” is based on content from Meredith publications including “Better Homes & Gardens” and “Family Circle.” The show currently airs in more than 40 markets.
A selling point of the show is regionalized product integration, as stations can use up to eight minutes of show time for local sponsorships.

9 Comments

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