Obama Wins the Battle for Online Buzz

Nov 5, 2008  •  Post A Comment

Not only did Barack Obama come away with the election last night, he also tallied up more social media buzz during the last year, according to data from online tracking service Trendrr.
Sen. Obama had the advantage in news mentions, blog buzz, MySpace followers and number of videos on YouTube, Trendrr said.
On Election Day, Sen. Obama had been “tagged” in 665,000 YouTube videos, while McCain had been tagged in 351,000.
In the one-day span from Nov. 3 to Nov. 4, Trendrr said 9,000 new videos had been tagged with “Obama,” and only 4,000 with “McCain.”
The contrast also is evident since the conventions. After the Democratic National Convention began Aug. 25, more than 437,000 new videos tagged with “Obama” had made it to YouTube, compared with 240,000 for “McCain.”
On MySpace, Sen. Obama counted 844,927 friends compared with Sen. McCain’s 219,404. In the one-day span of Nov. 3-4, Sen. Obama gained 10,075 new friends, while Sen. McCain gained 964 new friends.
For the 12-month period ending Nov. 4, 2008, the key word “Obama” was picked up by Google News in 409,008 different articles, while the key word “McCain” was tracked in 299,217 different articles, Trendrr said.


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