Syndie Talk Shows Show Pre-Election Strength

Nov 11, 2008  •  Post A Comment

Syndicated talk show ratings bounced up in a big way during the week of Oct. 27, with a majority of the pack increasing week-to-week on the eve of Election Day, helping several shows reach season highs.
CBS Television Distribution’s “The Oprah Winfrey Show” reeled in a 5.0 household rating, according to Nielsen Media Research data, increasing 2% to lead the syndie pack.
CBS’ “Dr. Phil” held steady at a 3.4, tying its season high. Disney-ABC’s “Live With Regis and Kelly” (2.9, up 16%), Warner Bros. Domestic Television Distribution’s “The Ellen DeGeneres Show” (2.4, up 9%), CBS’ “The Rachel Ray Show” (1.8, up 6%) and NBC Universal Television Distribution’s “Maury” (1.8, up 6%) all hit season highs for the week.
Warner Bros.’ “Tyra” (1.1) saw the most week-to-week growth, soaring 22%, to tie NBCU’s “The Jerry Springer Show” (1.1), which rose by 10%. NBCU’s “The Steve Wilkos Show” increased 11% to a 1.0, while Twentieth Television’s “The Morning Show With Mike and Juliet” (0.8) and NBCU’s “Martha” (0.7) held flat.
Magazine shows also grew over last week, thanks in part to election coverage. CBS’ “Entertainment Tonight” increased 2% to a 4.4, a season high. CBS’ “Inside Edition” held flat at a 2.9, while NBCU’s “Access Hollywood” moved up 17% to a season-high 2.1. WB’s “TMZ” was up by 11% to tie “Access” at a 2.1. CBS’ “The Insider” stayed the same at a 1.9, while WB’s “Extra” jumped 8% to a 1.8, a season high.
Court shows stayed essentially flat, except for the frontrunner, CBS’ “Judge Judy,” which increased 2% to a season-high 4.5. WB’s “The People’s Court” declined 5% to a 2.0, while Sony Pictures Television’s “Judge David Young” stumbled 13% to a 0.7.
Among the rookies, NBCU’s “Deal or No Deal” dipped 11% to a 1.7, while Sony’s “Judge Karen” dipped 10% to a 0.9, meeting WB’s “The Bonnie Hunt Show” in the middle as it rose 13% to a series-high 0.9. The rest of the field stayed steady.
Despite holding at a 1.5 for the week of Oct. 27, CBS’ “The Doctors” drummed up a 2.0 rating in overnight metered markets on Monday, Nov. 10, which is a program high and bodes fairly well.
CBS’ “Wheel of Fortune” saw the only downturn in the game show field, slipping 3% to a 7.3. CBS’ “Jeopardy!” crept up by 2% to a 6.2, a season high. Disney-ABC’s “Who Wants to Be a Millionaire” moved up 4% to a 2.6, followed by Debmar-Mercury’s “Family Feud,” with a 7% increase to a 1.5.

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