Your Ad Here: YouTube Sells Space on Search-Result Pages

Nov 12, 2008  •  Post A Comment

In the latest effort to wring revenue from YouTube, parent company Google said Wednesday that it will sell ad space on YouTube search-result pages.
That means advertisers can buy keywords related to YouTube videos, similar to the model Google pioneered for search ads. Users will see online commercials on the right=hand side of the screen when they conduct searches on YouTube.
The service is called YouTube Sponsored Videos.
Google has been under pressure to monetize its $1.65 billion purchase of YouTube two years ago. In recent months, YouTube has started selling pre-roll ads before long-form content and also lets users buy goods by clicking on links in certain videos.


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