Abdul Boosts ‘Martha Stewart’ Ratings

Dec 23, 2008  •  Post A Comment

Pre-Christmas crafts and a visit from Paula Abdul helped send NBC Universal Domestic Television’s “The Martha Stewart Show” to a season high in the Nielsen syndicated programming ratings for the week ending Dec. 14.
“Stewart” hosted Ms. Abdul on Dec. 10, giving the show a 1.0 household rating for the day, up 43% week-to-week. For the entire week, “Stewart” posted a 0.9 household rating, increasing 29% from the previous week.
Several other shows, including CBS Television Distribution’s “The Oprah Winfrey Show,” are in repeats at this time. “Oprah” dropped 17% to a 4.3 season low.
Also affecting viewership during the week were several preemptions in Chicago, the nation’s third-largest TV market, as affiliates broke into regular programming to report on the arrest of Illinois Gov. Rod Blagojevich on Dec. 9.
CBS’ “Dr. Phil” gained 6% to a 3.5, while Disney-ABC’s “Live With Regis and Kelly” moved up 7% to a 2.9. Warner Bros. Domestic Television Distribution’s “The Ellen DeGeneres Show” increased 9% to a 2.5.
“Rachel Ray,” distributed by CBS, stayed flat with a 1.8 and NBC’s “Maury” jumped 6% to a 1.8.
The rest of the talk show field held steady, with the exception of Warner Bros’ “The Tyra Banks Show,” off 9% to a 1.0.
Among first-year syndicated series, NBC Universal’s “Deal or No Deal” and CBS Television Distribution’s “The Doctors” moved in tandem, increasing 6% week-to-week. “Deal” posted a 1.9, while “Doctors” racked up a 1.8.
Sony Pictures Television’s “Judge Karen” also increased, up 10% to a 1.1. The rest of the new first-run daily field was flat.
Among weekend fare, Disney-ABC’s “Legend of the Seeker” dipped 10% to a 1.9.
Entertainment newsmagazines saw little movement, with CBS’ “Entertainment Tonight” (4.3, up 2%) and “The Insider” (1.9, up 6%), as well as Warner Bros’ “TMZ” (2.1, up 5%) making small moves from the previous week. Warner Bros’ “Extra” slid 6% to a 1.7.
As to court shows, CBS’ “Judge Judy” stayed flat, while “Judge Joe Brown,” also from CBS, and Warner Bros’ “People’s Court” dipped 4% and 5% to a 2.4 and 2.0, respectively.
Warner Bros’ “Judge Mathis” moved up 6% to a 1.9, while Twentieth Television’s “Judge Alex” declined the same to a 1.6. The rest of the field held steady from last week.
CBS Television Distribution’s “Wheel of Fortune” and “Jeopardy!” were flat with a 7.7 and a 6.2 rating. Disney-ABC’s “Millionaire” moved up 4% to a 2.6, while Debmar-Mercury’s “Family Feud” also increased 15% to a 1.5.

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