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Lambert to Discuss Creative Branding in Mip Keynote

Dec 22, 2008  •  Post A Comment

Christophe Lambert will give the creative keynote address at Mip TV 2009 on March 31.
Mr. Lambert is the advertising director and co-founder of Blue agency with director Luc Besson.
Mip TV will be held March 30-April 3 in Cannes, France. The keynote will be in the Palais des Festivals.
“Christophe Lambert is a branded entertainment ambassador of the next generation,” Paul Johnson, director of television at Mip organizer Reed Midem, said in a statement. “He is part of a small and prestigious group of ad execs/directors/producers who are building the bridges between brands and channels in an age when the funding of television is the object of intense debate. His creative keynote will examine how best the next generation of TV production will be financed and consumed.”
“Mip TV is the opportunity to demonstrate to the world’s television creatives, producers and executives that branded entertainment is alive and well in Europe,” Mr. Lambert said. “By offering a strong collaboration between producers, a brand and good screenwriters, you can produce entertaining programs of prime-time quality and offer a valuable alternative to traditional advertising, which viewers are now rejecting.”

One Comment

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