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NatGeo Signs on for Nielsen’s DigitalPlus Second-by-Second Data

Dec 2, 2008  •  Post A Comment

National Geographic Channel has signed on as the first network to buy second-by-second audience data from the Nielsen Co.’s DigitalPlus service.
DigitalPlus gets data from 330,000 set-top boxes used by Charter Communications subscribers in Los Angeles. The data is combined with Nielsen’s regular People Meter samples to take a closer look at commercial ratings and high-definition viewing.
“We’re committed to using both syndicated and proprietary research to get a richer understanding of what resonates with our viewers to help focus our marketing and programming efforts,” said Brad Dancer, National Geographic Channel’s senior VP for research and digital media. “Nielsen DigitalPlus gives us unique advantages in reaching our targeted audiences because it offers a direct link between set-top boxes in subscriber homes and set-top boxes in its People Meter panels, enabling Nielsen to provide context for the raw STB data and integrate it with a wealth of other datasets.”

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