NBA Gearing Up for Live 3-D HD All-Star Saturday

Dec 11, 2008  •  Post A Comment

The National Basketball Association, Turner Sports and Cinedigm Digital Cinema Corp. are teaming up to provide coverage of the NBA All-Star Weekend in live 3-D HD in 80 theaters in 35 states.
Expected to be projected on up to 160 screens across the United States, Cinedigm will present Turner Sports’ coverage of the NBA All-Star Saturday Night on Feb. 14 in live 3-D HD. Saturday night events during the All-Star Weekend include a three-point-shooting contest, a skill challenge and the slam-dunk competition.
Cinedigm is calling the event the first “fully marketed deal to deliver an NBA sporting event to the public in live 3-D.”
“Turner Sports is excited to work with Cinedigm to extend our brand, as well as that of NBA All-Star Weekend, into a new arena through this creative and innovative viewing opportunity,” David Levy, president of Turner Broadcasting Sales and Turner Sports, said in a statement.
“We are proud to once again be on the cutting edge in providing NBA fans with a truly unique and comprehensive 3-D viewing experience during NBA All-Star Weekend. This partnership demonstrates that Turner continues to provide new and innovative concepts for NBA fans to enhance the viewing experience.”
This isn’t the first NBA presentation in live 3-D HD. Viewing parties were set up during the 2007 All-Star Weekend, and Cleveland Cavaliers fans could watch their team in 3-D HD during Game 2 of the 2007 NBA Finals at the team’s home court in Quicken Loans Arena.
“Turner is the ideal partner to work with in delivering the next evolution of 3-D HD to our fans,” said Steve Hellmuth, executive vice president of operations and technology for the NBA. “The last few seasons we have embraced 3-D HD as a new and innovative way to experience the excitement of our game, and look forward to putting fans coast-to-coast in a courtside seat for All-Star Saturday Night.”
An NFL game between the Oakland Raiders and the San Diego Chargers was screened via this technology last Thursday in cities including Boston, Los Angeles and New York. Meanwhile, Fox Sports is planning 3-D screenings of the BCS Championship Game at the CES trade show and at certain movie theaters in January.
Ticket prices for the NBA event have yet to be announced. A full list of theaters screening the event is available at http://www.cinedigmentertainment.com/.

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