Video: Debmar-Mercury’s Marcus Advocates Test Runs

Dec 2, 2008  •  Post A Comment

Both station groups and distributors of syndicated programming stand to benefit from test runs of new shows, Debmar-Mercury Co-President Mort Marcus said at TelevisionWeek’s Syndication Roundtable.
When Mr. Marcus was asked how syndication companies can grow in the face of a rocky economy in 2009, he said stations should move away from the practice of buying a two-year commitment for a program based on a four-minute tape.

“I believe really strongly that testing talent or shows in the marketplace before any long-term decisions are made is the right way to go,” Mr. Marcus said.
His company has put that practice to use with “Tyler Perry’s House of Payne” as well as “The Wendy Williams Show.”
He said he would like to see other distributors try testing new material before it enters the marketplace, in hopes of expanding the menu of shows and boosting program quality in the syndication business.
Click the play button below to watch Mr. Marcus’ comments.
(Editor: Baumann)

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