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‘Week,’ ‘Chuck’ Among the Most Engaging Shows

Dec 14, 2008  •  Post A Comment

In time for the holiday season, we are celebrating a quintet of broadcast network prime-time series. These programs, one from each network, achieved the highest program engagement score among adults who live in households with children present. Scores are based on adults who watched these programs, regardless of whether their children also were watching the show.
Every one of the more than 100 regular series on the networks was eligible, as Nielsen IAG surveys all prime-time series every day of the year. The time frame covers the current new season, from mid-September to late November.
The group is far from homogeneous. The most engaging series include a newcomer (CBS comedy “Worst Week”); an action-comedy-drama (NBC sophomore “Chuck”); a dramedy (ABC’s “Desperate Housewives”); a youth-oriented serial drama (“One Tree Hill” on The CW); and a serialized drama (Fox’s “Prison Break”).
Despite their myriad differences, this winner’s circle stands out, as engagement is highly correlated to attention to ads. Commercials in these programs are more likely to resonate with viewers. And in this case, the target is a notable segment of the population: adults with children.

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