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Comcast Spotlight to Sell Local Ads for Dish on Regional Sports Nets

Jan 27, 2009  •  Post A Comment

Comcast Spotlight, the advertising sales arm of the cable giant, has made a deal to sell the local ads on regional sports networks in seven large markets for Dish Network, the companies said Tuesday.
The deal increases the number of viewers in a market an advertiser can reach when buying spots on local cable.
The markets covered are Boston, Detroit, Chicago, San Francisco, Denver, Atlanta and Houston.
“Dish Network has approximately 13.78 million subscribers that local advertisers couldn’t reach before,” said Charlie Thurston, president of Comcast Spotlight. “We’ve worked with MSOs and pay TV providers across our 85-market footprint to create interconnects that simplify the ad-buying experience. This new venture is an extension of our philosophy of bringing convenience and ease to the ad community.”
“This agreement presents an excellent opportunity for advertisers to market to sports fans all over the U.S. via the Dish Network platform,” said Michael Finn, vice president of ad sales for Dish Network.
Multi-market buys by national advertisers will be handled by NCC.
“It’s a great opportunity to expand advertisers’ reach with MLB, NBA and NHL franchises,” said Greg Schaefer, president of NCC.

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