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Feltheimer: Broadcast TV Is Dead and Being Reborn

Jan 27, 2009  •  Post A Comment

Broadcast television as it was previously known is dead, said Lionsgate Co-Chairman and CEO Jon Feltheimer during his keynote address this morning at the 2009 NATPE convention in Las Vegas.

Mr. Feltheimer said the old model of television is deceased, and a new model that rewards new thinking, fresh ideas, guile and the ability to perform well with a slim budget is quickly taking its place.
During the keynote, Mr. Feltheimer said the souring economy isn’t making it impossible to succeed; it’s just forcing consumers to ration dollars and zero in on the exact products they want.
“A bad economy is the best critic on the planet,” Mr. Feltheimer said.
Also, Mr. Feltheimer announced that the name of the new premium channel partnership between Lionsgate, Viacom, Paramount Pictures and MGM will be Epix.
Mr. Feltheimer also fielded questions from the audience, which featured a good amount of script pitches.

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