Goldberg Named Chairman, Endemol North America

Jan 15, 2009  •  Post A Comment

Endemol USA President-CEO David Goldberg has signed a new multiyear deal and has been promoted to chairman of the company, which is behind such unscripted hits as “Deal or No Deal” and “Extreme Makeover: Home Edition.”
David Goldberg
As part of the new agreement, Mr. Goldberg officially takes control of Endemol’s businesses and production in Canada and Mexico. His new title is chairman, Endemol North America.
He remains the day-to-day head of operations for Endemol USA.
Mr. Goldberg has built Endemol USA virtually from the ground up, launching the company in 2000 on the strength of parent company Endemol’s “Big Brother” format. While Endemol USA still focuses on unscripted series, Mr. Goldberg has expanded into scripted development, mobile and digital programming and syndication.
“We are proud to recognize David’s accomplishments with Endemol USA,” said Ynon Kreiz, chief executive officer of Endemol Group. “The success of Endemol in the United States is due in great part to David’s vision and hard work. We look forward to greater growth in North America under his expanded leadership.”
Mr. Goldberg said the promotion, while not radically expanding his power, “is a recognition of our company’s commitment to the North American market and how important it is to the future growth of the company.”
“Sometimes if you hang around a company long enough, they gotta find a new title for you,” Mr. Goldberg joked.
Mr. Goldberg’s formalized role in Endemol’s Mexican business comes in the wake of the recent dissolution of an agreement between Endemol and Televisa. Endemol is said to be exploring new partnerships with Mexican broadcasters, according to a person familiar with the company’s thinking.
While he wouldn’t discuss such deals, Mr. Goldberg did predict more Endemol-produced telenovelas crossing borders.
As for Endemol USA’s overall future, Mr. Goldberg noted the company is “sort of coming off of seven or eight years of very strong upward growth.” Mr. Goldberg and his team also expanded by snapping up reality companies such as 51 Minds Entertainment and Original Productions.
Maintaining that growth won’t come easy, Mr. Goldberg said.
“We’re obviously operating in a challenging environment,” he said. “I think the good news is we’ve established ourselves as one of the top suppliers of nonscripted programming in the U.S. But the challenge is to replenish the content because, as we know, in our business, no show lasts forever.
“We’re doing as well as anyone,” Mr. Goldberg added. “The goal is to be doing a lot better than anyone.”
(9:30 a.m.: Corrected Mr. Goldberg’s title)

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