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HDTV Buyers Want Internet Access Built Into TVs

Jan 15, 2009  •  Post A Comment

The incorporation of Internet access is becoming an important factor behind new high-definition TV set purchases, with nearly three-fourths of people who plan to buy a new television stating they want a browser built into their set, a new survey reported.
In the survey, conducted by Internet TV software company Oregan Networks and semiconductor manufacturer Micronas, 71% of people who expect to buy a new HD set in the next two years would prefer it featured a factory-installed media browser.
Consumers are looking for more bang for their buck, as 87% of respondents said they would choose an HD set with a media browser because “it would offer them more entertainment choices,” the survey said.
Browsing YouTube and Hulu, along with accessing streaming services like Netflix, ranked high on the list of uses of a TV-based Internet browser, according to the survey.
According to the survey, 85% of respondents said being able to stream Web-based media on a high-definition set would be a “better audiovisual experience for watching Web video” versus watching it on a computer.
Video-on-demand without the use of a computer ranked as the most important use of a media browser on a new television, while the second-most-important was the ability to search home networks for media to display on the set.
“In previous years, Strategy Analytics has identified a degree of consumer skepticism toward the concept of using TVs to access the Internet,” said David Mercer, VP of digital consumer practice at research and consulting firm Strategy Analytics.
“However, the results of this latest study suggest that the growing popularity of video downloading services and video-centric user-generated content sites, especially YouTube, among other factors are now driving increased interest in having a superior audiovisual experience for consuming multimedia content over the Internet,” he said.

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