HGTV Taps Beanstalk Group for Branding

Jan 26, 2009  •  Post A Comment

HGTV has enlisted brand licensing consultancy the Beanstalk Group to expand HGTV’s brand with a line of products.
The home and garden products will be designed to engage HGTV’s current viewers, in addition to reaching new audiences. The Beanstalk Group will draw from HGTV’s on-air experts and personalities in its licensing and merchandising efforts.
The product line will be available through multiple retail channels.
“Beanstalk has the experience to identify and develop key product lines that provide a more personalized HGTV brand experience for home and garden consumers,” Ron Feinbaum, executive vice president of business development for Scripps Networks, said in a statement. “Our partnership will allow HGTV to deliver the quality products that our passionate and loyal audience has long been interested in purchasing.”


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