Lifetime’s ‘Color’ Scores With Women

Jan 20, 2009  •  Post A Comment

Lifetime Movie Network’s original film “What Color Is Love?” averaged 1.6 million total viewers for its debut on Sunday, Jan. 18. That makes it the network’s third highest-rated original film ever among women 18-49 and 25-54.
Sunday night’s telecast of “Love” scored a 1.1 rating and drew 451,000 viewers among women 18-49, with a 1.2 and 463,000 viewers among women 25-54. The movie’s performance was 27% higher than the average for original films in the female 18-49 demographic and 13% higher among women 25-54. Among households the movie scored a 1.9 rating.
“Love” joins the previous films “The Capture of the Green River Killer” and “Little Girl Lost: The Delimar Vera Story” as the highest-rated originals for the network in its 10-year history.
Inspired by true events, “What Color Is Love?” tells the story of an interracial love affair that leads to a high-profile custody battle.


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