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NATPE Touts ‘What’s Next’ in Technology Sessions

Jan 12, 2009  •  Post A Comment

Attendees to the National Association of Television Program Executives’ annual conference will get hands-on experience with the latest digital products and services for content distribution with its “What’s Next Tech Premieres,” NATPE announced today.
A What’s Next Tech Premiere will be presented prior to general conference sessions and repeated throughout the day in an area next to NATPE’s Tech & Media Zone. Creators will be available to answer questions.
MobiTV, Lionsgate, the Ad Council, Loopt, KTTV Los Angeles and Nokia are among the companies signed up to showcase during the Tech Premieres.
“One of the advantages of being the world’s foremost TV content organization is that we understand better than anyone how to integrate technology and new media with content,” said Rick Feldman, NATPE president-CEO.
“We worked with producer Arthur Greenwald to create the What’s Next Tech Premieres in partnership with some of today’s top media and technology companies to establish a useful, hands-on experience designed to best serve the needs of our constituency, distinguishing NATPE from other gatherings that look upon content merely as an afterthought,” he said.
NATPE said Panasonic Broadcast & Television Systems, Adobe, Microsoft TV, Rentrak, Teradata Corp., Capgemini and Vimation have signed on to participate in panels during the conference.
NATPE runs Jan. 26-29 at the Mandalay Bay in Las Vegas.

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