Sweeney Touts Interactive ‘Lost’ in CES Speech

Jan 8, 2009  •  Post A Comment

In the new season of “Lost” premiering Jan. 21, expect a lawyer to show up at the home of Kate Austen and demand a sample of blood. Someone—he can’t say who—wants to know if Kate is actually related to her son Aaron.
If you want to know more, you’ll have to tune in, but those details were shared during Disney Media Networks Co-Chair and Disney-ABC Television Group President Anne Sweeney’s speech at the Consumers Electronics Show in Las Vegas today. She showed a three-minute sneak peek of the new season of the popular show.
She also highlighted ABC’s plans to develop a widget powered by Intel for the final season of “Lost” next year to bring the show to additional devices.
As the first network to strike a deal with iTunes more than three years ago, Ms. Sweeney said ABC will continue to seek out alternative distribution venues for its shows, but will do so with a focus on the user interface.
“We need to build great user interfaces,” she said. “One of the reasons so many of us have iPhones and iPods is Apple gets this fundamental fact—the user interface is intuitive, it’s user-friendly and it’s easy to personalize your experience with it.”
She added, “Our challenge is figuring out the best ways to use these new platforms to stay relevant to the increasingly demanding and mobile lives of our viewers. Especially in this economy, consumers are turning to brands, services and devices that make their lives easier and allow them to do things they couldn’t do before.”

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