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‘Tara’ Off to Strong Start on Showtime

Jan 21, 2009  •  Post A Comment

Showtime’s Sunday night premiere of “The United States of Tara” outpaced the series premieres of other original series for the cable network, including “Californication,” “Dexter,” “The Tudors” and “Weeds.”
“Tara’s” telecast at 10 p.m. drew 881,000 viewers. On-demand viewing leading up to the premiere brings viewership up to 1.5 million viewers, and with additional online viewers up to 2.5 million through Sunday night. The show increased 33% over its lead-in, the final season premiere of “The L Word.”
“L Word” had 664,000 viewers in the 9 p.m. slot, improving 44% from last season’s premiere and 82% from last season’s finale. Sunday night’s episode ranks as the series’ second most-watched premiere, behind only the series opener in 2004.
At 10:30 p.m. the season premiere of “Secret Diary of a Call Girl” drew 558,000 viewers, a 7% increase from last season’s finale. The episode retained 63% of its “Tara” lead-in.

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