Target Web Videos to Popular Topics, ‘Obama Girl’ Creator Advises

Jan 28, 2009  •  Post A Comment

One of the keys to online video success is to create videos that fit with what people are already talking about. That’s the advice of Ben Relles, creator of the popular BarelyPolitical Web series, delivered during a panel at NATPE this morning.
'Obama Girl' panel
“My thinking about online video is if you can figure out how to make your videos be a part of what people are already talking about, that gives you the biggest opportunity to cross over and be a part of the conversation,” Mr. Relles said.
BarelyPolitical launched nearly two years ago with the viral video hit “I’ve Got a Crush on Obama.” Mr. Relles explained that the video came together quickly. He wrote the song and then e-mailed actress Amber Lee Ettinger to ask if she’d star as Obama Girl.
“We met at a Starbucks and he played me the song and told me the concept, and it reminded me of a ‘Saturday Night Live’ skit,” Ms. Ettinger said during the panel.
The video was shot in six hours in New York City and became part of the election news cycle as soon as it was released online.
Mr. Relles said BarelyPolitical now is attracting major advertisers such as Lionsgate.
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