Versus Launches Social Platform ‘Versus Champions’

Jan 7, 2009  •  Post A Comment

Versus has introduced a corporate social responsibility platform, which will benefit the Special Olympics as its first initiative.
“Versus Champions” will work with the Special Olympics to support its 2009 World Winter Games.
A multiplatform campaign featuring on-air and online initiatives will launch this month. The campaign will include vignettes of athletes’ stories airing on the network’s “Hockey Central” beginning in early January and running through the start of the Games on Feb. 7 in Boise, Idaho.
Versus also will air public service announcements for the Special Olympics and a highlights special of the Games.
On-air elements such as the PSAs and vignettes, in addition to daily highlights, will be incorporated into an online destination at www.versus.com/champions.
Versus staff will serve as coaches and mentors for the athletes.


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