NBC Universal has named Maryam Banikarim senior VP for integrated sales marketing.
Ms. Banikarim, previously chief marketing officer at Univision Communications, reports to Mike Pilot, president of sales and marketing for NBC Universal.
Her duties will include overseeing marketing for NBCU’s women and lifestyle cross-platform sales initiative Women@NBCU and Green in Universal, tasks on which she will report to Lauren Zalaznick, president, NBC Universal Women & Lifestyle Entertainment Networks.
Some of Ms. Banikarim’s responsibilities previously were handled by Deborah Reichig, senior VP of market development, who left the company last year.
“Maryam is a seasoned marketing executive with nearly 20 years of experience across a wide range of media,” said Mr. Pilot. “She’s creative, isn’t afraid to experiment and, most importantly, understands how a media company can effectively function as a first-class marketing partner for its clients.”