Betawave’s Ad-Supported Distribution Network Offers Family Fare Online

Feb 17, 2009  •  Post A Comment

Digital media company Betawave introduced an advertising-supported video distribution network called Betawave TV, centered on delivering family-friendly online programming.
The service will carry animated content, youth-oriented news, action sports and other information targeting a younger demographic.
The Betawave player can be customized for each Web publisher.
Betawave is tapping into a targeted niche with family-friendly and ad-safe content, but the company will compete against entrenched technology providers such as Brightcove and thePlatform, many of which serve existing family-centric programmers.
However, Betawave is positioning itself more as a syndicator of content, which means it will compete against programmers such as Nickelodeon and Disney Channel.
Betawave will be integrated into sites including Cartoon Doll Emporium, Minyanland, Hallpass and GameGecko, Betawave said.
Betawave also is creating branded content for these shows, including a Web series featuring Raven-Symone, star of “That’s So Raven.”

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