Americans are watching more video than ever, according to Nielsen, which released its “Three Screen Report” covering television, the Internet and mobile video. The time spent watching time-shifted TV jumped from a year ago, while the time spent watching video on TV and the Internet each grew by almost 4%.
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Q4 2008 |
Q3 2008 |
Q4 2007 |
Diff % |
Diff Hrs |
| Watching TV in the home |
151:03 |
140:48 |
145:49 |
3.6% |
5:13 |
| Watching time-shifted TV |
7:11 |
6:27 |
5:24 |
33.0% |
1:47 |
| Using the Internet |
27:04 |
27:18 |
26:08 |
3.6% |
0:56 |
| Watching video on Internet |
2:53 |
2:31 |
n/a |
n/a |
n/a |
| Mobile subscribers watching video on a mobile phone |
3:42 |
3:37 |
n/a |
n/a |
n/a |
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| Source: Nielsen Co. |
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TV in the home includes those viewing at least one
minute within the measurement period. This includes live viewing plus
any playback within seven days.
Time-shifted TV in the home includes live viewing plus any playback viewing
within seven days. Time-shifted TV is playback primarily on a DVR but
including playback services like Start Over as well as playback from a
DVD recorder. Measurement period is based on a three-month quarter.
Internet figures are from home and work. Hours:minutes for Internet and
video use are based on the universe of persons who used the Internet/watched
online video. All Internet figures are monthly averages over the course
of the quarter. Online video duration metrics are not comparable to previous
measurement periods as a result of methodology changes.
The average monthly unique users of mobile phones and mobile video in
Q4 2008 and Q3 2008 is based on Nielsen Mobile surveys and CTIA projection
of U.S. wireless subscriptions. Video user projection, time spent and
composition data is based on survey analysis of past 30-day use during
the period. The mobile video audience figures in this report for Q4 2008
and Q3 2008 now include mobile phone users who access mobile video through
any means (including mobile Web), and are no longer limited to subscription-based
mobile video. Projection of all subscribers is based on persons 2+. Projection
of mobile video viewers, and all other mobile video estimates, based on
subscribers 13+.
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