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Chart: Super Bowl Exposure

Feb 10, 2009  •  Post A Comment

Some brands got exposure to millions of viewers during the Super Bowl without buying a commercial. Some brands were on products used by players or coaches, while others appeared as signage within Raymond James Stadium in Tampa, Fla., and got picked up by NBC’s cameras. Gatorade’s appearances were highlighted by the traditional dousing of the winning coach with the sports drink. The Reebok logo was on player jerseys, while the Motorola brand appears on coaches’ headsets. A list of the brands that got the most exposure follows.



Untitled Document


Brand Exposures Duration (seconds)
1. Gatorade 191 704
2. Reebok 282 501
3. Motorola 165 336
4. Riddell 93 151
5. Bridgestone 11 136
6. Hess 19 82
7. Nike 35 78
8. Bud Light 6 41
9. Budweiser 7 41
10. Publix 6 26
     
Source: Repucom International


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