DTV Switch: Smooth Sailing at San Diego’s KGTV

Feb 19, 2009  •  Post A Comment

Jeff Block, general manager of ABC-affiliate KGTV in San Diego, said he was expecting the worst and hoping for the best when it came to yesterday’s transition to digital TV signals. Based on the reaction from viewers, “It’s mostly the latter,” he said.
The 27th largest market in the country, San Diego has 1.66 TV million households. Mr. Block said he received about 125 calls about the transition on Wednesday.
For TVWeek’s comprehensive coverage of the digital television transition, visit the DTV Switch Navigator page.
“Most of them needed guidance on how to scan, and most of them were solved on walking them through how to re-scan,” he said, referring to the process of setting up converter boxes that let digital signals play on analog sets.
Mr. Block said he didn’t know what kind of reaction his call center was going to receive last night, as viewers sat down for primetime fare like “Lost.”
He said his call center was staffed with 12 people yesterday, but he realized he only needed about three or four to tackle the calls.
Considering the lack of calls, Mr. Block said he expects the transition in June for the rest of the country to be considerably easier, as the coupon program will get more convertor boxes into the hands of viewers.
(Editor: Baumann)

Your Comment

Email (will not be published)