ESPN, FIBA Sign Three-Year Deal

Feb 26, 2009  •  Post A Comment

ESPN and FIBA, the world basketball governing body, have signed a three-year agreement that gives ESPN exclusive English-language distribution rights through 2011.
ESPN will carry live games in the U.S. for international men’s basketball tournaments, including the 2009 and 2011 FIBA Americas Championships, the 2009 and ’11 FIBA EuroBasket Championships and the 2010 FIBA Men’s World Championship in Turkey. All United States National Team games will be televised.
Through combined coverage on ESPN and ESPN2, the networks will air up to 268 games, which will be available live on ESPN360.com.
“We’re thrilled to partner with FIBA to add this collection of marquee international events to our basketball portfolio,” John Skipper, executive VP of content for ESPN, said in a statement. “This deal fuels ESPN360.com with exclusive content, adding to its robust premier basketball offerings, and provides compelling world championship programming for ESPN and ESPN2 and a variety of other ESPN platforms. We believe this deal will continue to enhance the tremendous growth of international basketball in the U.S.”

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