Google TV Ads Adds Time-Shifting to Data

Feb 1, 2009  •  Post A Comment

Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients.
The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded content,” the company said. “As with all metrics in your Google TV Ads reports, time-shifted impressions reflect viewership of your specific TV commercial, not just general program viewership.”
Google sells TV ads on Dish Network for some of NBC Universal’s cable channels, Bloomberg TV and Hallmark Channel.
As it examines DVR data, Google said its initial findings show that niche programming tends to get a disproportionate percentage of its viewing through time-shifting.
“Without DVR, smaller networks would have a more limited audience,” Google said. “For advertisers, insight into the time-shifted viewership of your ads will help you better understand the full value of the networks and programs you’ve targeted in your campaign.”

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