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Hulu, Pepsi, Denny’s Win Online Buzz From Super Bowl

Feb 3, 2009  •  Post A Comment

The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny’s, according to online tracking service Trendrr.
Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was “tweeted,” or referenced on the Twitter social-networking system, more than 7,000 times on Sunday and Monday. That’s more than twice the number or tweets received by fellow online Super Bowl advertisers Godaddy and E-trade.
Among the food companies advertising in the Super Bowl, Trendrr found that Denny’s has generated more than 5,100 Twitter posts about its ad since the game ended, surpassing Doritos with 4,100 mentions of its spot. Doritos mentions peaked on Monday, but Denny’s buzz has been ticking up today with more than 1,900 Twitter mentions so far on Tuesday.
In other categories, Pepsi topped Coke with more 5,000 tweets on Sunday and Monday.
(Editor: Baumann)

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