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NBC: TV Shows Boost Mobile Video Usage

Feb 2, 2009  •  Post A Comment

NBC Universal said its television shows are driving a large portion of mobile video usage for its cell phone programming.
The media company reported today that NBC.com generated more than 60% of traffic to NBCU programming on mobile phones, as cell phone users watched shows such as “30 Rock” and “The Office,” according to data from Nielsen Mobile Video.
NBC also said that its share of usage on mobile phones jumped to 11% of all mobile video views at the end of 2008, more than double the year-ago figure. That puts NBCU second in mobile video usage to Viacom, NBCU said.

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