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Super Bowl TV Ratings Change: Last Minute Victory

Feb 3, 2009  •  Post A Comment

Sunday night’s telecast of Super Bowl XLIII has been declared the most-watched contest in the franchise’s history after TV ratings company Nielsen re-crunched its numbers.
Unexpected new numbers from Nielsen Media Research released Tuesday find that the matchup between the Pittsburgh Steelers and the Arizona Cardinals averaged 98.7 million viewers, edging out the previous high set by last year’s Super Bowl with 97.5 million.
Super Bowl XLIII also set the record for the most-viewed telecast of the game ever, with 151.6 million total viewers watching some or part of the championship (at least six minutes).
Sunday’s game now comes in as the second most-watched telecast of all time based on average viewers, coming behind the series finale of “M*A*S*H” with 106 million viewers.
NBC now claims three of the top five most-watched Super Bowls based on average viewers:
1. Super Bowl XLIII (2009, NBC) – 98.7 million
2. Super Bowl XLII (2008, Fox) – 97.5 million
3. Super Bowl XXX (1996, NBC) – 94.1 million
4. Super Bowl XLI (2007, CBS) – 93.2 million
5. Super Bowl XXVII (1993, NBC) – 91.0 million

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