Tremor, comScore Link to Offer TV-Style Ratings for Online Content

Feb 6, 2009  •  Post A Comment

Online video advertising network Tremor Media is expanding the range of metrics it offers its advertisers via a deal with comScore that allows Tremor to offer an online equivalent for TV ratings, the company announced today.
Tremor will provide advertisers and publishers with post-campaign analytics that include online gross ratings points (GRPs) for Web video, similar to the GRP measurement for traditional TV, as well as information on unique visitors, reach, frequency and engagement, the company said.
Earlier this week, at a Los Angeles meet-up of the Online Video ROI Council, the chief digital officer for media agency OMD said GRPs for online video would be highly desirable by advertisers.


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