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ABC in Talks to Put Programming on Hulu, Take Equity Stake

Mar 27, 2009  •  Post A Comment

ABC is getting serious about offering its television programming on Hulu in exchange for an equity stake, reports PaidContent.org.
The online news outlet said talks between Disney, which owns ABC, and Hulu, an NBC Universal-News Corp. joint venture, have intensified recently and center on the crown jewel of ABC programming.
ABC has been cautious about where it carries its shows online, sticking primarily to its own site. The network has inked some distribution deals with portals if they agree to carry ABC shows in ABC’s own video player. Hulu currently lists ABC shows on its site, but viewers then click off Hulu and watch them on ABC.com.
A deal between ABC and Hulu would further deepen Hulu’s already dominant role as the leading Web site for premium programming and TV shows. Adding ABC to Hulu’s lineup also would strengthen Hulu’s position against its newest competitor, the CBS-owned TV.com. That site began offering full episodes of some TV shows in January in an effort to grab the advertising opportunity in full shows and the consumers away from Hulu and network-owned sites.
Calls seeking comment from Hulu and ABC were not immediately returned.
PaidContent said Disney likely would wind up with a “healthy stake” in the NBCU-News Corp. company if the deal is consummated.

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