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AMC Adopts ‘Story Matters Here’ Slogan; Programs Nights by Theme

Mar 31, 2009  •  Post A Comment

AMC announced a new slogan for the network, “Story Matters Here,” and will adopt a programming theme each night of the week.
“Whether commemorating favorite films from every genre and decade, or creating insightful non-scripted programming and acclaimed original productions, the AMC experience is an uncompromising celebration of great stories,” Charlie Collier, president and GM of AMC, said in a statement. “’Story Matters Here’ defines what the network stands for and is the common thread unifying everything we do.”
The network is also reorganizing its prime-time programming, with each night having a theme that will be reinforced with short-form interstitial programming that can be sponsored.
Mondays will be geared for women; Tuesdays is Cinemania (movie trivia); Wednesday is Action Pack; Thursday is Opening Night (Red Carpet news); Friday and Saturdays are Event Nights (including holiday specials), and Sundays are for originals, including the Award winning “Breaking Bad” and “Mad Men.”
(Editor: Baumann)

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