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Cartoon Network Plays Ball With NBA on Programming

Mar 23, 2009  •  Post A Comment

Cartoon Network said it made a deal with the National Basketball Association to develop long- and short-form basketball content over a variety of platforms.
Cartoon is part of Turner Broadcasting, which has been televising NBA games for 25 years.
For fall 2009, when the next NBA season tips off, Cartoon Network is developing a short-form live-action series called “My Dad’s a Pro,” following the children of NBA players.
The network also will launch a basketball section of CartoonNetwork.com in the fall.
“We’re thrilled to be teaming up with one of the world’s most preeminent sports brands,” said Stuart Snyder, president and chief operating officer of Turner Animation, Young Adults & Kids Media. “This partnership with the NBA is part of the ongoing sports strategy at Cartoon Network and is a perfect extension of our brand that will allow us to continue to create even more relevant and compelling content that speaks directly to our audience.”

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