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Chart: Growth of Member Community Sites

Mar 11, 2009  •  Post A Comment

Visiting social networking and blogging sites has become the fourth most popular activity on the Internet, according to new figures from Nielsen Online. Nearly 67% of Internet users in the U.S., United Kingdom, France, Italy, Germany, Switzerland, Spain, Brazil and Australia used one of the “member community” sites in December, up from 61.4% a year ago, making it the Web’s fastest-growing sector. The gain was fueled by a big increase in use in Germany, Nielsen Online said.



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Rank Sector Global Active Reach Dec. ’08 Global Active Reach Dec. ’07 Point Increase in Active Reach
1. Search 85.9% 84.0% 1.9%
2. General-Interest Ports & Communities 85.2% 83.4% 1.9%
3. Software Manufacturers 73.4% 72.0% 1.4%
4. Member Communities 66.8% 61.4% 5.4%
5. E-mail 65.1% 62.5% 2.7%
       
Source: Nielsen Online, Global Index, December 2007 to
December 2008


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